The Winter Olympics are a stage where Team GB has consistently proven its mettle, but this year's medal count has been a rollercoaster of emotions. Despite the odds, Team GB's athletes have shown they can compete with the best, but the margins for success are razor-thin.
For a nation with limited natural winter sports advantages, Great Britain has consistently punched above its weight. World champions, X Games medalists, and World Cup podium finishers have emerged from this small island nation. But at these Olympics, the punches seem to be coming back, and they're hitting hard.
Many expected Team GB to be celebrating multiple medals by now, with at least three or four on the board. Instead, they're still waiting for that first medal, with a frustrating tally of zero. There have been agonizingly close calls, with four athletes or pairs finishing in fourth place. Just a slight adjustment, a cleaner landing, or a different rotation, and the story could have been very different.
Take Kirsty Muir, for example. In the slopestyle event, she missed bronze by a mere 0.41 points. Had she not squatted on her final run's landing, she'd be celebrating a medal. Mia Brookes, too, knew she needed a massive final run in the big air event, and she delivered a competition-first trick with four-and-a-half rotations. But a slight over-rotation at the end meant no medal.
These fine margins can go either way. Twelve years ago, at the Sochi Games, Jenny Jones won bronze in the slopestyle by just 0.25 points, becoming the first Team GB athlete to win an Olympic medal on snow. She said, "I could have very much been in fourth." It's a testament to the psychological element of the Olympics, where the mindset on the day can make all the difference.
Britain's best medal haul from a Winter Games is five, achieved in both Sochi 2014 and Pyeongchang 2018. Before these Games, UK Sport predicted up to eight medals could be won. While that now seems ambitious, a record-breaking Games is still a possibility.
Dame Katherine Grainger, chair of the British Olympic Association, acknowledges the scrutiny that comes with such high expectations, especially given the £25.5m investment by UK Sport over the last four years. She says, "Questions will be asked" if the medal target isn't met, but she's confident the results will justify the investment.
It's a fine line to tread, but with so much talent within Team GB, the potential for a record medal haul is very real. And with plenty of medal events still to come, it's not too late for Team GB to make its mark. So, stay tuned, because this is where the story might just take an unexpected turn.